Both Alex Ordonez and Sam Dameshek came from small towns where they faced harsh criticism for their creative ambitions. Alex grew up in Hartford, Connecticut with dreams to become a model and fashion designer. Despite the condemnation and isolation he experienced for his goals, Alex traveled three hours everyday after school to New York and began designing t-shirts and hoodies to pursue his dreams. Sam Dameshek grew up in California and started photography at the early age of fifteen. As his hobby blossomed to a career, his peers expressed doubt, judgement, and often hatred toward his ambitions. Regardless of the lack of support from their communities and the odds that seemingly stood against them, the co-founders of WISH ME LUCK chased their goals.