Wish Me Luck was founded by Alex Ordonez, a proud Hispanic creative who grew up in Hartford, Connecticut. The son of immigrants, Alex was raised in a hardworking household where sacrifice and resilience were part of everyday life. From a young age, he dreamed of becoming a model and fashion designer dreams that weren’t always understood in his community or even in his own neighborhood.

In a place where creative ambition often went unrecognized, Alex faced criticism and isolation. But he stayed determined. After school, he would travel three hours to New York City just to bring his ideas to life, designing t-shirts and hoodies as a form of self-expression and freedom.

Against the odds and with little support, Alex turned struggle into purpose. In 2019, he launched Wish Me Luck a brand built to empower the dreamers, the risk-takers, and the ones who keep going even when no one believes in them.

Why the name Wish Me Luck? Because when the world doesn’t hand you anything, sometimes all you’ve got is your hustle, your hope, and a little luck. WML is for those who are chasing something bigger than themselves. It’s for those creating their own path. For those willing to bet on themselves.

Wish Me Luck is where dreams come true and where stories like ours are just getting started.